“Last year, a study was published in the Journal of Human Behavior, explaining why fake news goes viral on social media. The study itself went viral, being covered by dozens of news outlets. But now, it turns out there was an error in the researchers’ analysis that invalidates their initial conclusion, and the study has been retracted.

The study sought to determine the role of short attention spans and information overload in the spread of fake news. To do this, researchers compared the empirical data from social networking sites that show that fake news is just as likely to be shared as real news — a fact that Filippo Menczer, a professor of informatics and computer science at Indiana University and a co-author of the study, stresses to Rolling Stone is still definitely true — to a simplified model they created of a social media site where they could control for various factors.” – NY Post

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