BuzzFeed, Inc. is an American Internet media and news company based in New York City. The firm is a news and entertainment company with a focus on digital media. BuzzFeed was founded in 2006 as a viral lab focusing on tracking viral content, by Jonah Peretti and John S. Johnson III. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman as well. {Wikipedia}